From replacing images to replacing text, adding new pages or changing your site's
navigation scheme or the look and feel.
Emphasizing the more popular pages or rewriting the most important ones to get more
visitors looking at them.
If a site is written and just sits there, this becomes apparent to anyone who's
interested enough in your business to look at your website on a regular basis.
Consider why folks come to your site, and why you'd like them to come
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